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« In the News: Top Stories in Business and Finance - December 2013 | Main | Startup Capital: What You Should Know About Government Business Grants »
Thursday
Dec192013

3 Holiday Retail Marketing Success Stories

Holiday shopping season 2013 is coming to a close, and retailers are running last-minute specials and promotions in hopes of getting those final sales to add to the books for 2013. Here are three retailers who ran effective holiday retail marketing that resulted in high volume sales - these retailers got it right this holiday season.

  1. Amazon: Whether it be a reality or red herring, Jeff Bezos of Amazon made a genius marketing move when he recently announced plans for Amazon Prime Air - package delivery by drone.  While the drone technology is not planned for roll out until 2015, the timing of the announcement couldn’t have been better. The Amazon drone announcement came in early December, during a 60 Minutes interview, the night before Cyper Monday - the biggest online holiday shopping day of the season. As expected, the announcement was followed by endless amounts of online chatter, plentiful news syndicate discussion, viral social sharing of the Amazon drone commercial, and countless press releases. Amazon’s Cyber Monday sales were record breaking - with a 46% retail sales jump.
  2. Pottery Barn: A high end retailer who gets it right when it comes to marketing, Pottery Barn has kept their marketing momentum going this holiday season. Between email reminders of items left in a shopping cart (often with a coupon for added savings),  the implementation of re-marketing tactics that show products viewed in ad spaces on other websites, and their aggressive Christmas holiday promotions that include a Christmas countdown and free shipping, Pottery Barn successfully engages their customers with an intuitive retail marketing strategy that works.
  3. Starbucks: Nothing is more synonymous with the season than specialty drinks from Starbucks. Something about a warm cup of joe makes those long Black Friday lines more bearable. Many customers wait in anticipation for the season just to enjoy peppermint mochas, gingerbread lattes and other delicious beverages in “red cups filled with joy.” Starbucks has done an amazing job in their brand positioning, creating a feeling of warmth and a place to relax and recharge this holiday shopping season. That coupled with seasonal promotions like their gift of the week and coupon text messages shows Starbucks gets it right.


Any other holiday marketing campaigns that have caught your eye?  Please share your picks for retailers who got it right this holiday season by leaving a comment!

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